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1
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BCCC<=
/div>
- Revitalizing the Organization
- Charting a course for resurgence of crucially needed advocacy at the
Provincial level
- The BCCC board will have to make some though decisions on the future=
and
direction for the organization.
- Continue on in the same fashion as the past few years,
- Focus more on drawing in more cyclists, and
- Promoting a showcase initiative which cyclists throughout the provi=
nce
could relate to.
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2
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BCCC<=
/div>
- Revitalizing the Organization
- Charting a course for resurgence of crucially needed advocacy at the
Provincial level
- Planning Session
- Major step forward
- Not all decisions will be made today
- Follow-up work will result
- Hopefully, the Board will make significant progress towards setting=
the
direction for this organization for the next few years.
- Hopefully, the Board’s thinking and priorities will come forth.
- Hopefully, the structure of the organization will be decided upon.<=
/li>
- Hopefully, the basis for a BCCC vision, goals, and targets will evo=
lve
from the discussion.
- This paper is meant to provide a path for working towards a directi=
on
for the organization and through its review all issues and
considerations are brought out..
- .
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3
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BCCC<=
/div>
- Revitalizing the Organization
- Charting a course for resurgence of crucially needed advocacy at the
Provincial level
- Index
- Background
- BCCC’s Cyclist Customers
- Tests for Success of a revitalized organization
- Services to small communities
- Priorities and Thrusts for Refocusing the BCCC
- Vision Statement – should address
- Decision Time Preparing the organization for the next 10 years
- Appendix - General Thoughts – Actions
- Updated with input from the BCCC AGM, 20070623 and the BCCC board
planning meeting of 2007-10-13
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4
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BCCC<=
/div>
- Revitalizing the Organization
- Charting a course for resurgence of crucially needed advocacy at the
Provincial level
- Background
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5
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- BCCC’s Cyclist Customers
- Those who are involved in:
- Cycling for transportation (First Wave)
- Cycling for recreation and personal exercise (First and Second Wave=
)
- Touring cyclists (now - First and Second Wave, future including Thi=
rd
Wave and global market)
- Using bicycles for business
- The performance cyclists - Racers and Randonneurs (First Wave)
- Persons and tourists who currently drive do not cycle but could be
persuaded to cycle (Third Wave)
- Definitions for the three waves of cycling may be found in the
presentation http://
- presentations.thecyclistwebhouse.com/The_Third_Wave_of_Cyclists/Th=
e%20Third%20Wave%20of%20Cyclists%20%
- 20Introduction_files/frame.htm
- Not focussed on
- Extreme sports
- Trails riding
- Stunt riding
- Downhill riding
- Closed course
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- Tests for Success of a revitalized organization
- An accessible and responsive organization as perceived by individuals
and by cycling coalitions within the province
- An accessible and responsive organization as perceived by government
agencies and private sector other organizations within the province<=
/li>
- BCCC is perceived as an expert resource in cycling matters by govern=
ment
agencies and the public.
- Cyclists in BC feel that the BCCC is their organization for provinci=
al
level advocacy
- Their concerns are heard and their concerns are reacted on.
- They feel that they can be involved.
- They do get involved – increase in members working on BCCC advocacy
issues and directions
- They have understanding of the advocacy direction of the organizatio=
n
- Coalitions in BC feel that the BCCC is responsive to their request f=
or
provincial advocacy needs and a willing partner for joint initiative=
s.
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7
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- Tests for Success of a revitalized organization – (continued)
- Signature Project(s) which the ordinary cyclist can rally behind and=
get
excited about.
- BC’s equivalent of La Route Verte – Québec
- Financially viable with resources for carrying out appropriate funct=
ions
and projects.
- Membership significantly increased.
- BCCC’s coverage expanded throughout the province.
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- Services to Small Communiti=
es
- What support do small communities’ cycling advocates need?
- Assistance in starting up local advocacy organizations
- Organization in a box
- How to set up a local organization
- Local organization structure for BCCC
- BCCC option for local affiliated organization
- Back room services support
- Policy manual, how to kits, insurance, accounting, membership list=
s,
as example
- Media relations
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- Services to Small Communiti=
es
- How could the BCCC assist smaller municipalities?
- BCCC travelling road show for developing public interest in BCCC and
for local advocacy organization
- Interested local public, local council, businesses
- In conjunction with potential BCCC projects
- BCCC, in conjunction with local group, develop pro-active cycling
vision for smaller communities
- BCCC develop high-level bike plan which could be customized to local
municipalities’ needs
- BCCC provide consultative services and advise to local advocacy gro=
ups
and municipalities on cycling
- Framework for providing education and awareness for smaller communi=
ties
- Local support on P3 projects
- During public consultation, bidding, and building stages
- Provincial contact list, resources available (advise, information),
education on what is an adequate cycling facility
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- Services to Small Communiti=
es
- How could the BCCC assist smaller municipalities?
- – Future Potential Service=
s
- BCCC offering cycling support, advice, and consultation to P3 Proje=
cts
- Offer design services
- Offer perspective for all level of cycling in cycling needs
identification and design
- Provincial cycling oversight on P3 projects
- Provide cycling representation provincially on P3 projects
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- Services to Small Communiti=
es
- Small community groups assistance to the BCCC
- Local representation for the BCCC
- Identify road deficiencies on provincial roads within the local reg=
ion
- Provide communication to BCCC on projects within the local region=
li>
- Provide local contacts – municipalities, media, bike retailers, etc=
.
- Feedback on superior cycling facilities within local region
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- Visions for BCCC and for cycling within the province
- BCCC Vision – Provincial a=
nd
urban / regional cycling visions in place
- Visions supported by provincial and local comprehensive cycling mas=
ter
plans from a perspective of marketing of Cycling for Transportation=
- Expectations of a good bike route
- Making cycling a part of transportation culture
- Dialogue with political parties
- Dialogue with government in power and their staff
- Create a cycling platform and offer to all political parties
- Hopefully, input into potential platforms for all political parti=
es
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- Platform for building organizational relevance with provincial cycli=
sts
- You the Cyclist
- BCCC relevant to cyclists within the province and willing to be
involved with the organization
- Local contacts initiative
- individuals within communities and rural areas acting as local ey=
es
on the road
- and local representatives of the organization
- Local advocacy group involvement and joint support of local initiati=
ves,
where
- appropriate
- AGM input –
- Involvement should go beyond advocacy organizations
- and include cycling related topic specific organizations and
non-cycling
- organizations who share common goals.
- Electronic meetings involving more people around the province
- Review and dialogue on ways to communicate with members and intere=
sted
parties,
- including web redesign
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- Provincial Cycling Office
- - Focused on Implementing Provincial Cycling Vision
- Active government – cyclists consultation process
- Revitalized PACC, South Coast Committee
- Funding
- Office, active cycling consultation process, and social marketing =
of
cycling for transportation programs
- Regulations
- MVA act updated for latest cycling facilities
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- Provincial Cycling Office
- - Focused on Implementing Provincial Cycling Vision - continued
- Organization
Cycling Vision, Strategy and Action Plan for the Province
Provincial Cycling Agency (a high-level office, secretariat=
or
authority)
A BC Centre of Cycling Excellence
The Role of the BCCC including funding to support the
Province's efforts
- Cycling Funding
- Cycling has been severely underfunded for the last several decades.
Need to "catch up".
$1 billion over next 4 years?
Cost sharing with municipalities - 80% provincial funding
10% of all road and transit projects for cycling and pedest=
rian
facilities
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- Cycling an Integral Part of any Street, Highway, Transportation Proj=
ect
or Design
- Cycling facilities designs with future cyclists in mind – Human
Behaviour
- Policy
- Design expectations
- Design guidelines
- Cycling facilities design toolbox – BCCC advocated
- Complete Streets Concept – Addressed as a policy issue
- Cycling integrated into adjacent land-use developments
- Commitment to excellence / best practices to reach goals and target=
s
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- Cycling and the Local (and Provincial) Economy
- Cycling tourism
- cycling for transportation,
- cycling for recreation
- Cycling tourism in BC – upgrading existing highways, expanding the
infrastructure
- BC equivalent of La Route Verte – Quebec
- Shoulder program – build, maintain
- Abandoned rail and other lines set aside for rail-bike trails
- Securing Right of Ways (abandoned rail lines, active rail lines, h=
ydro
corridors, pipeline corridors, forestry roads, new developments,
property acquisition)
Treaty process
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- Cycling infrastructure funding level, cycling
- funding formula, and funding stipulations
- All transportation funding must have cycling facilities
- component – mandated
- provincial,
- joint – provincial, federal, regional, and local
- Complete network by 2015 for 3rd wave of cyclists
- Start big, follow through
- GHG reductions
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- Cycling infrastructure
- Standards for cycling facilities (off-road and on-road)
Cycling an integral part of any Street or Highway Design
Cycling facilities on all Provincially funded road, rail and
transit projects
Cycling Tourism
BC Cycling Network (our Route Verte)
- Quick Wins – Projects that can be completed within 2 to 3 years
- Complete the connections
- Barriers to cycling removal program
- Monitor facilities
- Improve cycling continuity
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- Provincial highways
- Maintenance programs conducive to encouraging cycling on BC roads=
li>
- New projects and reconstruction
- Road resurfacing practices
- Supportive Environment for Cycling
- Motor Vehicle Act and other Cycling Related
- legislations update reflecting new
- cycling infrastructure and cycling practices
- Marketing driven process -
Comprehensive and well funded program
- for “cycling for transportation” as a product –
- including safety, skills development,
- education, promotion, enforcement, infrastructure design research,=
- design practices, and so on.
- Marketing driven process -
Comprehensive and well funded program
- for “recreation cycling” as a product –
- including safety, skills development,
- education, promotion, enforcement, infrastructure design research,=
- design practices, and so on.
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- Rational for cycling thrust should be comprehensive and justificati=
on
should go beyond cycling related benefits, including:
- Support of Greenhouse Gas reduction programs benefits
- Support of active living programs and benefits
- Reduction of health care costs
- Improvement in general health of individuals within the province=
li>
- Supportive of local economies through increased cycling tourism tr=
ade
from outside of the province
- BCCC potential services to member coalitions:
- Insurance – Directors liability insurance, as a minimum, blanket
insurance policy approach
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- Should Address
- Advocacy of Cycling for Transportation
- (recreation secondary – as a step towards increasing cycling for
transportation)
- Advocating to
- Governmental bodies – Infrastructure, funding, supportive legislati=
on
- Public – Support for governmental initiatives. Use cycling and with
other transportation modes, excluding cars /cycling instead of car
(Cycling for Transportation)
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- Preparing the organization for the next 10 years
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- Organizational Options – Geographical Scope
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- Option 1 – Continue with Exiting BCCC
- Structure=
- Membership based organization focussing mainly on cycling
infrastructure matters and supportive legislation
- Province level advocacy only
- Cycling facilities design advice
- Built cycling infrastructure advice
- Cycling infrastructure funding
- Motor Vehicle Act supportive of cycling growth
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- Option 2 – Exiting BCCC Structure plus Services to Smaller Commu=
nities
- Membership based organization focussing mainly on cycling
infrastructure matters, supportive legislation, and local advocacy
support
- Province level advocacy only
- Cycling facilities design advice
- Built cycling infrastructure advice
- Cycling infrastructure funding
- Motor Vehicle Act supportive of cycling growth
- plus
- Advocacy services to smaller communities, where there is no other
alternative
- Providing “back office” services for small communities’ cycling
advocacy groups (insurance, Directors’ liability coverage, account=
ing,
web services, etc.)
- Start-up incubator, support, and resource for new community cycling
advocacy groups
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- Option 3 – Program Oriented Organization
- Focusing advocacy on selected programs
- Selective subjects matters and advocacy opportunities which intere=
st
the organization and raises the awareness of cyclists needs
- cycling infrastructure issues and opportunities
- Legal environment supportive of cycling growth
- advocacy to public on Cycling for Transportation
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- Option 4 – BCCC transformed into Vélo Québec style NGO Organizati=
on
- Back office services for arms of organization and for local cycling
groups
- Self-run divisions
focusing on
- Infrastructure advocacy
- Consulting
- Infrastructure programs
- Events
- Travel
- Publication
- and so on
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- Option 5 – BCCC Lead Organization Supported by a Facilitating NGO=
- Membership based lead organization as the public face with facilita=
ting
NGO organization the doer for delivery of programs and initiatives=
li>
- Facilitating NGO providing
services, under contract, to the BCCC, local advisory groups, or oth=
er
organization wishing the NGO’s services and expertise
- Back office services
- Fund raising
- Customer oriented research - design
- Infrastructure advocacy
- Consulting services to municipalities – cyclist focus
- Infrastructure programs
- EcoDensity developments and facilities funding – land developer a=
s a
partner and funder
- Events
- Travel
- Publications
- Facilitating =
NGO –
research provider under contract or from external funding
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- Some General Thoughts
- In addition to a focus on technical aspects of highways and cycling,
BCCC
- needs to be appealing to cyclists generally in BC and to local cycli=
ng
- coalitions
- Appeal to individual cyclists
- Organization:
- Local cycling representatives Providing
- local oversee of highways, maintenance,
- issues (may or may not be associated with local cycling coalitions)
and provide local
- voice to the government(s)
- Project specific representatives – Cyclists willing to work topic
specific projects
- BCCC jointly involve and work with local coalition groups in projec=
ts
- BCCC jointly working on local advocacy issues which involve the
province.
- providing support for local projects
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- Some General Thoughts - continued
- "Cycling for Transportation" From a Market Product Develop=
ment
Perspective
- Developing a product, vision, etc.
- Multi-Advocacy organizational groups initiatives led by or supported=
by
the BCCC
- Paper on developing a bicycle platform for political bodies for the =
next
provincial
- Elections
- Website update
- Consider updating the web site
- Electronic participation in board meeting, AGM, and general business,
including
- Electronic voting on general matters
- Electronic voting for president and board members during the AGM
election period.
- Electronic notices for AGM and for special meetings.
- Electronic library of submissions and infrastructure advocacy
- Electronic participation in meetings – audio and video
- Easily accessible standard cycling infrastructure complaint letters
with addresses for the provincial parties and the road contractors=
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